Revel to get rebranding, a new team

Glenn Straub took a giant step away from the failed Revel brand recently, as a management team announced a total re-branding of the casino hotel Straub bought out of bankruptcy.  The team is calling it TEN, as in "the TEN brand symbolizes perseverance" - which Straub arguably has shown, and continues to need, in trying to get still-outstanding approvals from city and state agencies.  The new group, which includes Revel's original chief financial officer, is aiming to reopen the property by march 2017.

Revel/TEN takes steps toward reopening
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